GCR at Cersaie 2021

After spending a 2020 characterized by the absence of demonstrations in presence due to the global health emergency, Cersaie 2021 was one of the first real international opportunities to meet in person again.

For this reason, Gruppo Cerdisa Ricchetti would first of all like to thank everyone who visited their exhibition space and showed interest in GCR and its collections.

Take a Virtual Tour of our stand

And for those who could not come to visit us physically, or for those who want to review our layout and the collections on display, we thought of creating a virtual tour to be able to make when and where you want simply by clicking at the link above.

The Group was finally able to showcase the new identity of the brands Cerdisa, GCR Project, Ricchetti, Roberto Cavalli Home Luxury Tiles and their products and services.
An identity embodied by the creative formula “From material to product for design. Among people”, which sums up the GCR method applied to all its actions, which was also its modus operandi for Cersaie. A stand marked by a pure, well-calibrated architecture in which green sustainability framed Gruppo Cerdisa Ricchetti’s new collections.

Finally, the Group was able to show the new identity of the company, the brands Cerdisa, GCR Project, Ricchetti, Roberto Cavalli Home Luxury Tiles and their products and services. An identity enclosed in the creative formula "From matter to product for project. Among people." which generally summarises the GCR method and which was also the modus operandi applied to this Cersaie.

The design of the stand was characterized by a rational architecture, simple and calibrated, but at the same time elegant and emotional, designed to define environments intended for the presentation of materials or hospitality always "on a human scale" in which visitors tried to be in close contact with all the sensations and messages transmitted through the products, starting from their conception to their realization up to their application in purposely different uses from collection to collection, in line with all dedicated communication. A stand that, in this way, could also represent an exhibition model perfectly replicable within the stores of our retailers, including styling.

Earth = Health

Sustainability, both economic and environmental, as an essential element for the wellbeing of our planet and, therefore, of us that live on it, was one of the main themes of this Cersaie, therefore also of Gruppo Cerdisa Ricchetti and its exhibition.

The ceramic material is made from clay: it is therefore generated from the earth, its primordial matter. The industrial process transforming clay into the final product, on the other hand, is extremely careful to preserve our Earth, in terms of the elimination of polluting agents, of maximising energy saving and of conserving and reusing raw materials.
The ceramic product can be defined, therefore, as eco-sustainable, both in the manufacturing phase and in the disposal phase. Furthermore, it's safe, hygienic and fireproof, because it safeguards the health of the people living every day inside their homes or in the places they frequent outside their homes. 

The same food offered to our guests was prepared and served by Bibendum, the company taking part in the first circular and sustainable catering project in Italy: CEFF HUB (Circular Economy for Food HUB). For Bibendum, eco-sustainability in the kitchen means making responsible choices that safeguard biodiversity, natural resources and people's health. As a result, it pays great attention in selecting raw materials and supply chain suppliers, with proposals linked exclusively to the seasonality of what the earth has to offer, favouring a healthy approach and choosing varied and balanced menus.

This is (at last) the simple and direct message that we wanted to convey through this our Cersaie 2021: Gruppo Cerdisa Ricchetti’s collections start from the earth that evolves into ceramics to be used in constructions that contribute to the health of people and the planet.

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