Events

Cersaie 2022, Bologna

26th Sep - 30th Sep, 2022

During the last edition of Cersaie in Bologna, the conceptual space proposed by GCR, "NOW", brought thousands of visitors to live an immersive experience in which they could immerse themselves in the new collections and creative experiments by Cerdisa, GCR Decor and Ricchetti.

DOWNLOAD "NOW" MAGAZINE

With NOW, Gruppo Cerdisa Ricchetti presented in Bologna a multidimensional, original, intentionally unusual and openly provocative space compared to the traditional exhibit present at Cersaie. A metaverse display of GCR ceramics, suspended between physical representation and digital scenography, and translated into the universal language of the material to so clearly reveal the desire to rewrite rules, reinvent visual schemes, rethink collections and redesign the product on the new needs of the user, through real and dedicated design stories.

Conceived and developed by the Marketing Dept. of Gruppo Cerdisa Ricchetti - in creative and design collaboration with Buildest, Studio Salaris and Suprema - NOW is the concept created to identify and launch the new image and positioning of the Group and its brands right on the most significant catwalk of the ceramic sector, Cersaie.

Virtual Tour Cersaie 2022

metal designVISIT GCR VIRTUAL CERSAIE 2022

Through Fuorisalone-style installations, every visitor was sensorially enraptured by small, parallel worlds beyond measure from the usual reality.

Let us re-immerse ourselves in these worlds, reliving the sensations provoked by these multiverses that allowed us, during the days of Cersaie, to conceive of ceramics not only or not so much as a "simple" building material

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Archisalt and EC1/22 by Cerdisa

Salt Dream”, in ceramic. Boundless. Cerdisa's Archisalt collection enhances the harmony of this natural material to recreate dreamy atmospheres bathed in a moonlight that produces a special alchemy between what is bordering on the surreal and the material reality of salt.

It is a product of complex realization, and thanks to the innovative and revolutionary Cross surface, natural and non-slip at the same time, presented by Gruppo Cerdisa Ricchetti for the first time and premiered in April 2022 during Coverings, Archisalt porcelain stoneware can be used equally and simultaneously on the floor of both indoor and outdoor environments.

DOWNLOAD ARCHISALT DEPLIANT

"Space Desert", the avaterra of EC1/22, the new edition, updated in material and color, refined aesthetics and adopted technology, of the EC - Extraordinary Ceramic project that Cerdisa has been expressly dedicating to architecture and interior design for more than a decade.

 

Neolitica and Dream Pure by Ricchetti

"Fantastic Forest" and “Bare Mountain", these are the two worlds to dream about and, why not, to experience, where Nature, in its purity, is the protagonist and the ceramic material becomes one with its elements, from water, to earth, to plants, to rock, according to the characteristic creative philosophy of Ricchetti-branded style.

With Dream Pure, marble comes to life, immersing itself in the lights and shadows and colors of an imaginary forest, an enchanted setting for a design interpretation of everyday environments such as the bathroom, which suddenly become pervaded with wonder. The collection consists of five marbles that look like paintings, like works of art created through GCR's ceramic savoir-faire and the most innovative technology, achieving impeccable aesthetic rendering and functionality.

The essential richness of the material and the power of stone in its most ancestral vision, this is Neolitica. A tribute to pattern fidelity, a circular journey from the future to the most remote past to gather quality and excellence in a single product, with superior verisimilitude thanks to the adoption of the most advanced development and production techniques currently available in the ceramic industry.

And finally, the Experiments - Fluids and Frames -, the ultimate expression of GCR's courage and imagination applied to the research and elaboration of original, sometimes unique products, which fully synthesize the concept of "NOW", the moment, now, to dare, to innovate, to be again and finally Cerdisa and Ricchetti, aware that they must be different. A true manufacturing representation of our creative manifesto: "MATERIAL DESIGN: THE NEW FRONTIER OF CERAMICS".

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