GCR at Cersaie 2022 with NOW
From 26 to 30 September, on the next Cersaie in Bologna, Cerdisa and Ricchetti will exhibit their new projects as an exclusive preview within NOW: a conceptual space-installation designed to give visitors an immersive experience in which ava reality and reality merge along an interactive path generated by images, sounds, scents and matter. In hall 30, stand C58.
An ideal representation of the creative manifesto "MATERIAL DESIGN: THE NEW FRONTIER OF CERAMICS" by GCR, a sensorial exploration of ceramics, our material. A visual reading, as in a code composed of shapes and symbols, letters and names, drawings, colors and surfaces that interact with each other to interpret messages coming from parallel realities that communicate by penetrating into GCR: Cerdisa and Ricchetti.
GCR will be waiting for you at Cersaie 2022 to reveal unexpected worlds that materialize to embrace people, as if suspended beyond time and space: from the "salt dream" to the "space desert" of Cerdisa to the "naked mountain" and Ricchetti's “fantastic forest”. With a perspective launched on experiments to be shared exceptionally only with our guests.
While we wait to discover together the experiential space, "NOW," we reveal an exclusive preview of the installations that will be present at Cersaie in Bologna from September 26 to 30, 2022 in Hall 30 - Stand C58. A unique set-up, blending reality and metaverse to tell the story of our Product through engaging and inspiring scenographies for all visitors.
Don't miss the opportunity to explore our four new collections – Archisalt and EC1/22 by Cerdisa, Neolitica and Dream Pure by Ricchetti – in a present moment, "NOW", suspended beyond time and space, where emotions and ideas are translated into the pure and universal language of our material, ceramics.
TAKE A VIRTUAL TOUR OF THE STANDS
THE TIME IS NOW.
Time to rewrite the rules.
Time to reinvent scenarios.
Time to rethink collections.
CREDITS
concept design GCR Marketing Dept. – www.ricchetti-group.com
architectural design Buildest – www.buildest.it
interior design Studio Salaris – www.studiosalaris.com
visual design Suprema – www.suprema.net