GCR AT FUORISALONE 2023 CON MTD - MATERIAL DESIGN TOUR/23
A journey structured in three stages, Material Design Tour/23 by Gruppo Cerdisa Ricchetti, in different locations dedicated once again to the real main character: the Product.
From April 18th to 23rd, 2023 at the Fuorisalone in Milan.
dOT - design Outdoor Taste, the new Atelier del Design by Studio Andrea Castrignano, and the Roberto Cavalli boutique on Via Montenapoleone: there will be three events at the the Material Design Tour/23 by Gruppo Cerdisa Ricchetti in Milan.
Among the collections on display: EC1/22 by Cerdisa, Neolitica by Ricchetti, and The Wild Spirit by Roberto Cavalli Home Luxury Tiles, with the aim of highlighting innovations and technologies serving the evolution of ceramic material design.
Material Design Tour/23 pushes the aesthetic value of porcelain stoneware beyond the imitation of nature or other alternative materials, making ceramics definitively overcome the limitation related to the repetitiveness of traditional decorative systems, to bring it to a real transformation from "print medium" to "living material" that takes on a tactile and visual authenticity never achieved before.
- First stop dOT - design Outdoor Taste in Piazza San Marco 2 in the Brera Design District, from April 18th to 23rd, 2023, where visitors will be able to perceive, at the Chiostro Piccolo, all the details of Cerdisa's EC1/22 collection, which represents a new state of the art in the design world.
- The Wild Spirit by Roberto Cavalli Home Luxury Tiles-a ceramic project that narrates a true lifestyle, original and identifying, applied to high-end floor and wall tiles-will be the focus of the second stage of the itinerary, which the maison Cavalli has organized in collaboration with GCR and the other Roberto Cavalli Home partners at its boutique in Via Montenapoleone 6.
- As a third location, the new Atelier del Design by Studio Andrea Castrignano, which will open for the occasion at Piazza del Tricolore 3 and will represent one of the most important innovations dedicated to Made in Italy and design tailoring in Milan. An unusual and innovative space in which a sample house, design studio and production house will coexist in over 500 square meters of exhibition space with as many as 32 windows on the street.