GCR Virtual Space
"Phygital" con Unreal Engine e la tecnologia emergente Pixel Streaming
FEATURED THEMES
- Metal Design by Cerdisa and Golden Pure by Ricchetti rooms
- Timestone by Cerdisa
- Pixel Streaming
- Real Time 3D meets Evelean
- Partnerships
The Covid-19 emergency has changed the world dramatically. The overnight restrictive measures put in place by the institutions have had an inevitable impact not only on behaviour, but also on purchasing habits, so much so that companies have had to make a choice: wait for a return to normality or find alternative solutions to keep their business going.
Following the cancellation of Coverings 2020, Gruppo Cerdisa Ricchetti, opted for the latter direction: the company commissioned Bluedog - a leading Milan-based digital agency previously involved in creating the new GCR corporate website - to design and develop a web application.
The application allows salespeople to guide their customers to discover the various Cerdisa, Ricchetti and Roberto Cavalli Home Luxury Tiles collections, all from the comfort of their own homes.
The guided tour opens up a world of possibilities for visitors who, just as in the actual experience of visiting the exhibition, can pick out the product that interests them. In addition, by using high-definition textures, they can get a very realistic visualisation of the ceramic product, admire its colours and shades and explore technical and more detailed information.
Today, Gruppo Cerdisa Ricchetti can use the web app both to overcome the limits imposed by restrictions on social contacts and to eliminate physical distances to showcase new products much more quickly, supporting architects and designers who do not want to miss the latest GCR collections. A solution that will certainly open the door to new business approaches; an increasingly lifelike and effective virtual reality experience.
Metal Design by Cerdisa
Metal Design by Cerdisa and Golden Pure by Ricchetti rooms
Two virtual rooms have been created for Metal Design by Cerdisa and Golden Pure by Ricchetti, one for each series, providing a unique experience. These are rooms in every sense, the same as those shown in the two line brochures, with realistic details such as the fire burning in the fireplace or the video of the collection running on the screen on the wall.